About

Our values

Everything here is made through carefully selected print-on-demand partners that share our commitment to sustainability and ethical production. Every item is printed only when you order it, using organic materials and shipped in plastic-free packaging.

Whether it’s a statement tee, a cozy hoodie, or a small gift with meaning, everything is created with thought and care to minimise its environmental footprint and reduce harm to people and the planet.

We're on a fast learning curve in this space and always welcome feedback or suggestions to help us do better.

In a world where fast fashion is at an all time high and an unbelievable amount of textile waste ends up in landfill every day, I didn't want my gains to contribute to this problem.

You can read more in our blogs about sustainability.

So what makes someone suddenly start selling Tees in 2025?

For me (Jennifer), this story starts with a story — Simple Abundance by Sarah Ban Breathnach.

Simple abundance is a daily guide which I started reading on 1st January 2025. One chapter that was particuarly interesting to me was: if your clothes don’t bring you joy or make you feel amazing, why keep them?

So I gave my wardrobe a complete overhaul, listing stuff on Vinted or sending to the charity shop. But, I didn’t have much left to wear, which was a bit of a problem.

At the same time, I was in a hen party WhatsApp group where the outfit chat was next level. It felt like everyone was receiving a never-ending stream of parcels from Shein. I genuinely felt a bit sad about it. So as someone who was in the market for some new clothes, what could I do about.

So, I set out to create clothes I actually wanted to wear — clothes that felt good in both design and values. And that’s how this shop came to life.  As I mentioned above, I'm constantly learning, but right now (November 2025), this is the best I can do with the budget and resources I have, and I think it's a good start!

Style and inspiration-wise, I never really left the '90s. I’ve always been drawn to things that feel a bit witchy, a bit retro, and a bit celestial.  That's me!

Thanks for reading our story! 🌍